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Backstage

Making of Picnic in the Snow ...

I definitely prefer to be the one directing! For me, the best photo shoots involve an excellent set designer, a familiar environment, and a great photographer. That was the case for the Arabin Picnic in the Snow story that photographer Maria Ziegelböck shot at the Kristiania Lech. The story is about how I like to entertain in the Snow. We set arbian style carpets, tons of pillows, a sea of candles and fur blankets in the snow field at the hotel. The pictures captured how I love to create unique experiences at the Kristiania Lech effortless, relaxed, outdoors, and unique. Maria made the experience feel really authentic and her images were beautiful.

I felt it was time to come with experience beyond skiing. While travelling in Africa I had this inspiration to create a picnic in the snow. I called it Arabian Style picnic as it symbolizes out of the ordinary experiences I knew that I could find amazing surprise beyond skiing form my guests and create more life enhancing time for them. I incorporated my own travels iand I feel it's a bit sexier.

I was having so much fun, and Maria perfectly captured the moment.

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